Farmers Can Improve Cash Flow With TruChoice® Offer

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Program Delivers Several Options for Direct Savings on Seed and Crop Protection Products

JOHNSTON, Iowa — The 2019 growing season had many economic variables but the TruChoice® offer from Corteva Agriscience provides help to farmers through savings options that fit a variety of operations and financial situations.

The TruChoice offer supports farmers during challenging commodity markets by delivering direct savings on their Corteva Agriscience crop protection products and qualified seed brand purchases.

For the 2020 growing season, farmers can participate via a variety of options:

  • Corteva Cash: Farmers who purchase a qualifying amount of Pioneer® brand seed receive Corteva Cash to spend with an authorized retailer on more than 100 crop protection products from Corteva Agriscience.
  • TruChoice® Prepay: Regardless of seed brand, farmers who fund a prepay account save 5% on Corteva Agriscience crop protection products when paid in cash or 3% when financed through the TruChoice offer (minimum purchase of $7,500).
  • TruChoice® Financing: Farmers can finance their Pioneer brand seed and Corteva Agriscience crop protection product purchases through non-collateralized loans offered at competitive financing rates.

“The TruChoice offer helps farmers improve their cash flow while using a wide portfolio of proven crop protection and plant health products that make every acre count,” said Brittany Loewen, TruChoice Experience Manager, Corteva Agriscience. “With flexible options for both seed and crop protection purchases, TruChoice delivers more choices, simple savings and no waiting for rebates.”

In addition to farmer benefits, the TruChoice offer helps retailers build brand loyalty with customers by offering the full value of savings at the time of crop protection purchases. Savings cover the entire suite of input needs from seed to herbicides to nitrogen stabilizers and everything in between so retailers have the flexibility to recommend the appropriate product mix.

“From a retailer’s standpoint, the TruChoice® offer is great because you get your savings right away,” said Jeremy Leininger, a retailer at Woolsey Brothers Farm Supply in Vandalia, Illinois. “You can save your customers money and use good products so it’s a win-win for everybody.”

For both the farmer and the retailer, participating in the TruChoice offer is easy because it doesn’t require extra steps. Farmers can work with their local Pioneer sales representative and crop protection retailer to automatically apply savings and retailers can track customer activity within the program in a streamlined online portal. With no bundling requirements or waiting until the end of the year for a rebate, TruChoice delivers a simple solution to help address the economic complexity farmers will likely continue to face in 2020.

For additional information about the TruChoice offer, products included and participation details, please visit https://www.corteva.us/Resources/truchoice-offers.html.

Editors’ Note: Retailer Jeremy Leininger will be available to discuss these topics with media at the 2019 Farm Progress Show on Tuesday, August 27 from 10:00 a.m. – 12:00 p.m. CDT. Additional spokespeople will be available at the Corteva and Pioneer tents for interviews about the TruChoice offer throughout the duration of the show. Attendees also can participate in an interactive cash grab experience in the Corteva tent.


About Corteva Agriscience
Corteva Agriscience is a publicly traded, global pure-play agriculture company that provides farmers around the world with the most complete portfolio in the industry - including a balanced and diverse mix of seed, crop protection and digital solutions focused on maximizing productivity to enhance yield and profitability. With some of the most recognized brands in agriculture and an industry-leading product and technology pipeline well positioned to drive growth, the company is committed to working with stakeholders throughout the food system as it fulfills its promise to enrich the lives of those who produce and those who consume, ensuring progress for generations to come. Corteva Agriscience became an independent public company on June 1, 2019, and was previously the Agriculture Division of DowDuPont. More information can be found at www.corteva.com.

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PIONEER® brand products are provided subject to the terms and conditions of purchase which are part of the labeling and purchase documents. TM, ®, SM Trademarks and service marks of Dow AgroSciences, DuPont or Pioneer, and their affiliated companies or their respective owners.

Kacey Birchmier
Corteva Agriscience

Jenn Lee
Bader Rutter