Granular Adds New Labor/Equipment Functionality to Improve Productivity/Deliver Accurate Financials

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SAN FRANCISCO - Granular, the leading farm management software platform, announced new functionality designed to help farmers easily assess the impact of labor and equipment on their profitability across the operation, down to the field level. This new functionality builds on existing features, enabling farmers to more efficiently manage team productivity and coordination across tasks. Equipment cost analysis can be customized to evaluate such items as fuel expenses, machine wear-and-tear, and payment data.

On average, labor and equipment expenses account for up to 25 percent of a farm’s budget. Yet farmers often struggle in-season to quickly pinpoint true costs and productivity differences for their work crew and equipment fleet. Granular’s new features can collect detailed labor and equipment costs based on actual work completed in the field.

Granular has talked with growers who understand the importance of analyzing their utilization of labor and equipment, in order to support hiring decisions, equipment purchases, and efficient time management. Granular’s new functionality will help farmers analyze these costs, while supporting growth during challenging economic times, and ultimately boosting their bottom line.

"I spend a lot less time on the phone now,” said Steve Frank, partner at Frank Ag in Johnstown, Colorado. “Granular Business helps our operation by tracking everything, including fuel costs, tractors, and labor costs. Now we have a lot more information on where we’re adding to our farm and what our costs are. It saves us a lot of time and money.”

“Farmers need a clear view of their field ROI, and the new labor and equipment features improve that level of detail,” said Andrew Meyers, Vice President of Product at Granular. “As farmers manage rent negotiations, implement crop plans, and consider expansion, they must have an accurate view of their financials to make the best decisions for their operation. This added functionality provides a clear view of field-level profitability.”

To learn more about Granular and how we help farmers manage their labor and equipment costs, visit https://g.granular.ag/update.


Granular is an agriculture software company dedicated to building stronger and more profitable farms. With web and mobile apps grounded in advanced data science,  Granular helps farmers make data-driven, real-time business and agronomic decisions with greater confidence. Granular is an independent, wholly-owned subsidiary of Corteva Agriscience (NYSE:CTVA).