Turn Insights From Harvest Into Savings With the TruChoice® Offer

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More than 30,000 Farmers Earned Upfront Savings on Corteva Agriscience™ Crop Protection Products in 2022

INDIANAPOLIS — As farmers reflect on the season and evaluate input decisions from the combine cab, they can use the TruChoice® offer to help maximize their budget and plans for next year. The TruChoice offer is now open for the 2024 growing season, providing farmers with opportunities to earn upfront savings or finance their crop protection needs to help improve cash flow next year.

“We saw tremendous growth in the TruChoice offer last year, which means farmers are seeing the benefits of our program and saving on the latest crop protection products to maximize their yield potential,” said Joe Houser, Grower Channel Lead, Corteva Agriscience. “For farmers planting Enlist E3 soybeans next year, the TruChoice offer is a great way to save on not only their Enlist herbicide products, but the entire program approach to ensure their soybean fields are clean and productive.”

Last year, more than 30,000 farmers and ranchers participated in the TruChoice offer and saved up to 10% on more than 100 proven Corteva Agriscience crop protection products via two options:

  • TruChoice prepay: Regardless of seed brand, farmers who fund a prepay account with a minimum of $5,000 by March 1, 2024,* will earn 10% in upfront savings when paid in cash or 5% with credit. Farmers can earn additional crop protection savings through seed purchases of Pioneer® brand seed, Brevant® seeds, and PhytoGen® cottonseed.
  • TruChoice financing: Farmers can finance approved crop protection product purchases through Corteva Agriscience subsidiary PHI Financial Services, Inc. Cash can be applied to a registered prepay account with the TruChoice offer to avoid loan approval.

Farmers can set up an account online or work with their local Pioneer sales representative or Corteva Agriscience crop protection retailer to automatically apply savings. With no waiting until the end of the year for a rebate, the TruChoice offer delivers a simple solution and makes it easy to track and manage rewards with an online account.

For additional information about the TruChoice offer and products included, please visit Corteva.us/TruChoice.  

About Corteva
Corteva, Inc. (NYSE: CTVA) is a publicly traded, global pure-play agriculture company that combines industry-leading innovations, high-touch customer engagement and operational execution to profitably deliver solutions for the world’s most pressing agriculture challenges. Corteva generates advantaged market preference through its unique distribution strategy, together with its balanced and globally diverse mix of seed, crop protection, and digital products and services. With some of the most recognized brands in agriculture and a technology pipeline well positioned to drive growth, the company is committed to maximizing productivity for farmers, while working with stakeholders throughout the food system as it fulfills its promise to enrich the lives of those who produce and those who consume, ensuring progress for generations to come. More information can be found at www.corteva.com.

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*Dates may vary by location.

Any amount of funds toward your Corteva Agriscience™ crop protection products can be financed or prepaid; however, a minimum of at least $5,000 of qualifying products must be reached to receive the crop protection prepay savings.

The transgenic soybean event in Enlist E3® soybeans is jointly developed and owned by Corteva Agriscience LLC and M.S. Technologies L.L.C. 


Larissa Capriotti

Lexi Schaefer
Bader Rutter